At Mall Group, PPC specialists manage millions of keywords. In PPC Tuner, I see the opportunity to find keywords that aren't performing well and easily pause them. It will save our specialists hours of work, allowing them to dedicate that time to other activities. PPC Tuner sees patterns that a specialist would never see without complex algorithms and analyses. I had the opportunity to observe PPC Tuner’s creation. I'm looking forward to testing the tool on our campaigns.