Image background  features

ZOOT increased its keyword coverageZOOT increased its keyword coveragearrow

zoot-intro

By automating category campaigns, ZOOT tripled its audience and increased its ROI.

view_icon
Views
229% higher
click_icon
Click-throughs
199% higher
conversions
Conversions
155% higher

ZOOT’s roots

At the start of 2017, everything was going well for ZOOT—a retailer specializing in apparel and shoes. It was rated as one of the fastest-growing businesses in Europe in 2016 and won 2nd place at the Global E-commerce Awards 2017. ZOOT had a winning strategy: Customers could try products before paying for them and it was operating brick-and-mortar stores in addition to its thriving online store.

With 300 brands and 300 000 products, ZOOT was going full force ahead and expanding rapidly. It held a marketing audit to make sure it could keep up its pace.

roots