By automating category campaigns, ZOOT tripled its audience and increased its ROI.
At the start of 2017, everything was going well for ZOOT—a retailer specializing in apparel and shoes. It was rated as one of the fastest-growing businesses in Europe in 2016 and won 2nd place at the Global E-commerce Awards 2017. ZOOT had a winning strategy: Customers could try products before paying for them and it was operating brick-and-mortar stores in addition to its thriving online store.
With 300 brands and 300 000 products, ZOOT was going full force ahead and expanding rapidly. It held a marketing audit to make sure it could keep up its pace.