ui42 has been a successful digital agency for over 20 years. Its biggest client, eyerim, an online store selling over 30,000 models of designer eyeglasses, had established itself in the Czech Republic and Slovakia and wanted to spread further.
ui42 was no stranger to finding prospective markets for its clients. It knew to make its decision based on:
After doing some research, mainly in Google Keywords Planner, ui42 decided for the following markets:
It ruled out markets like Spain, where the competition undercut its prices by 30%.
Furthermore, eyerim wanted to enter Scandinavian markets—Denmark, Finland, Norway, and Sweden, in particular—as those are a fashion mecca. These markets are harder to get into, but it was worth trying.
In its research, eyerim found that Lindberg, a brand it wasn't carrying, was quite popular in Denmark. That inspired talks started to get the brand into its inventory.
Setting up new campaigns from scratch would have been extremely time-consuming. ui42 already had long tails set up for Slovakia, so they wanted to start with those, especially as they were proven to work.
Fortunately, with the help of PPC Bee's customer support, ui42 found it could duplicate its entire Slovak organization and then just translate and tweak its campaigns.