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How ui42 tackled expansion into other countries

By duplicating their campaigns in PPC Bee, ui42 could expand into 7 new countries very quickly.

7 countries
30 000 models of eyeglasses
100% success

ui42's client is ready for the world

ui42 has been a successful digital agency for over 20 years. Its biggest client, eyerim, an online store selling over 30,000 models of designer eyeglasses, had established itself in the Czech Republic and Slovakia and wanted to spread further.

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Which markets to expand to?

ui42 was no stranger to finding prospective markets for its clients. It knew to make its decision based on:

  • the market size and growth rate
  • expected costs (the average CPC)
  • the competition's prices
  • market preferences

After doing some research, mainly in Google Keywords Planner, ui42 decided for the following markets:

  • Romania, with low competition and 2 or 3-day shipping
  • Hungary, where it could easily compete on price
  • Poland, for its large size

It ruled out markets like Spain, where the competition undercut its prices by 30%.

Furthermore, eyerim wanted to enter Scandinavian markets—Denmark, Finland, Norway, and Sweden, in particular—as those are a fashion mecca. These markets are harder to get into, but it was worth trying.

In its research, eyerim found that Lindberg, a brand it wasn't carrying, was quite popular in Denmark. That inspired talks started to get the brand into its inventory.

SK SE DK HU RO CZ NL ray ban polaroid bolle oakley persol lindberg Average volume of brand keyword searches

Creating campaigns effectively

Setting up new campaigns from scratch would have been extremely time-consuming. ui42 already had long tails set up for Slovakia, so they wanted to start with those, especially as they were proven to work.

Fortunately, with the help of PPC Bee's customer support, ui42 found it could duplicate its entire Slovak organization and then just translate and tweak its campaigns.