There’s a new type of campaign in the app - SMART Shopping Ads. It’s a combination of a standard Shopping Ads campaign and a display remarketing campaign. It uses automated bidding and ad placement.
To evaluate the performance of individual ad text templates, you can use the ad text generator’s name as a label.
User profile settings redesign
The interface of the profile settings has been redesigned. In case you need to update your profile details, it’s now easier to navigate.
More intuitive way to create elements
Another thing we changed in order to make our app more user-friendly is that we removed some of the primary buttons and replaced them with a pop up window with more options. For example, instead of 4 buttons to create new different types of campaign there will be only one, and after clicking it a window with all the types of campaigns will show up.
Select item from the array variable
You can choose the output of an array variable, meaning you are able to choose if the output is going to be an actual array, or if it’s going to be only a specific part of the input. Let’s say we have an array that contains ‘electronic > mobile phones’. You can split it and select as the output only the second part, which is ‘mobile phones’.
The Wizard has been removed
From now on, there is no visual wizard in the app. Instead, once you finish each step and save the settings, you will be automatically redirected to the next step. This will take you to the finish line, including synchronization of your campaigns with the advertising systems.
Information about CPC rules in Google Ads tab
In a classic search campaign, if you have set up CPC rules, you will be informed about it also in the Google Ads settings tab. In all the campaign types you will find the information in the ‘Bidding’ tab. Here you will also find all the bidding options.
In addition to classic search campaigns, DSA campaigns, and Shopping Ads campaigns, you can now automate also SMART Display campaigns, which is the first step to the world of display advertising. Find out more on our blog.
Campaign performance overview
A new chart that shows the performance of your campaigns, displaying the most important data from Google Ads and Sklik. It features the number of viewings, clicks, prices, and also conversions and their overall value.
Gradual app redesign
The last update contains redesigned generators of ad texts, keywords, CPC rules, and variables.
New way variables are entered into fields
All you have to do is click the lightning icon in the relevant field, and a list of variables expands, sorted by alphabetical order. What’s more, you always see what type your variable is and have the option to create a new variable, or edit your custom ones.
Filtering products directly in the data feed
We’ve set advanced product filtering directly in the data feed, meaning you can now use conditions for filtering the same way you’re used to when selecting products in your campaigns.
Google Merchant Center feed export got better
You can now add all the information that Google Merchant Center can process in your feed export. In addition, all items are categorized for easy orientation in the editor.
Activity log in Tuner
The history tab now includes the email address of the user that accepted or rejected Tuner recommendations. However, this only applies to new actions, not the old ones.
Numeric conditional variables
Recently, we introduced conditional variables that allow you to easily define what values it will contain using conditions, existing variables, or any text. However, the resulting variable was always considered a text variable, therefore you couldn’t use it as an Ad Customizer for example. From now on you can choose, whether it will be a conditional text variable or conditional numeric variable.
It brings you brand new features as well as some small but handy improvements.
A separate page with a Dashboard has been added to the app. It informs you of any possible issues that may occur, campaigns and subscription status, changes made, new Tuner recommendations, and items development. Read more on our blog and find out what it has to offer.
Over the past year, Google Ads launched Responsive Search Ads. From now on you can create responsive ads in PPC Bee as well! Just go to the Ad Texts tab and click ‘Create Responsive ad text’.
When setting a time restriction in any of the generators, you no longer have to click through to the desired date. The date can now be entered manually into the field, and the calendar also has the possibility to click through between years (until now it was possible to click only a month further). And what’s more, you can apply the most recently used time restriction settings with just one click to other generators.
When working with variables, you can now recognize at a glance whether it is a text variable, a numeric, a field, or a conditional variable.
Wondering how helpful Tuner can be, or, if you use it, is? If you open Tuner, you can see a dashboard which shows you how much money you can potentially save if you accept the recommendations, and how much money you have already saved.
Until now, there were 3 levels of access in our app - read-only, product campaign management and full access. However, as users with product campaign management access level weren’t able to connect advertising systems, therefore weren’t able to create Shopping Ads campaigns, we decided to add another level of access - product campaign management + linked accounts.
We would like to inform you about a planned outage of provided services due to the maintenance of the backbone network of our hosting service. The start of the outage will be on 18th November 2019 at 22:00 and its termination will be on 19th November 2019 at 06:00. During this time, both our site and app won’t work, and therefore your campaigns won’t synchronize. Of course, once the outage is over, we’ll make sure all campaigns are synchronized again.
This outage won’t affect clients who have 1 synchronization per day. For clients who have set up their campaign synchronization 4 times a day, we will arrange for the last synchronization to take place around 21:00 and the next one to start immediately after the outage.
We apologize for any inconvenience and thank you for your understanding.
We know it’s not Christmas yet, however, we decided to give you a gift. If you go to the subscription settings, you can activate Sync Boost. That means your synchronization frequency will be upgraded to 12 synchronizations per day for 14 days. As we said, it’s a gift, so you don’t need to worry about the price of your tariff. It will remain the same.
Have some trouble with your CSV feed when importing your products to the app? Are there any invalid rows? If yes, you can now choose whether PPC Bee will skip these products and import the rest, or won’t import anything. Of course, if you choose the first option, you will be able to see how many and which products were skipped in the data source overview tab, or in the history tab (to see which products were skipped, click on the number of skipped products).
When setting up conditions you can now see what data the given variable contains - just click on the magnifier and its preview will show up.
In the campaign overview and in the general overviews of ad text and keywords generators you can choose how many rows you want to see on the page.
In addition to the number of active products, you can see the total number of products in the suborganizations overview - that is, how many products contain all of the feeds in the suborganization.
If you edit or create a new ad text or a keyword generator, the screen automatically drops to the level of the last edited or created generator when you return to the generators’ overview page.
If a product had sold out, PPC Bee used to automatically pause the ad group. However, from now on you are able to choose whether you want PPC Bee to pause it or remove it completely. This can be set up in the Google Ads tab.
One of the biggest advantages of PPC Bee is how easy you can modify your data. We took this advantage even further and are happy to introduce conditional variables to you. With these, you can create a new variable in the source and easily define what values it will contain using conditions, other existing variables or any text.
PPC Tuner got improved! To make it more clear, all the recommendations are sorted by their cost. First, you’ll see new recommendations (not older than one week), then the rest (recommendations older than one week).
If you open a data source, you can see a new tab - History. Here you can find all the information about its synchronization and see basic statistics. Also, if an error occurs while downloading it, there’s a dedicated column where you’ll find what went wrong.
Recently, we’ve added functionality that allows you to choose the format of number rounding. The functionality just got improved and you can now also choose the direction of rounding.
The number rounding is not the only recent functionality that got improved. Remember data source grouping? From now on, not only you can group the source by source variables, but also by custom created variables. And what more, you can select which columns should the new grouped data source include.
To ask for policy exemptions of all categories of forbidden terms is now possible for both ad texts and keywords.
Since the app offers a much easier solution - the possibility to duplicate whole branches of ad texts within the same campaign or even to other campaigns, we will be disabling ad text template on 05.09.2019.
Of course, we haven’t forgotten about the users who have been using ad text templates. If you are one of them, and worrying about losing your existing templates, we offer you a helping hand in the form of copying all ad text templates to a dedicated campaign, from which you will be able to copy branches of ad texts to any of your campaigns. If you want us to copy your ad text templates, please contact us via firstname.lastname@example.org until 31.08.2019. In case you do not contact us, your ad text templates will be deleted forever.
And it brings a hell lot of new features. There are so many of them, that we decided to write a blogpost where they are all written down clearly. So check them out here!
For example, PPC Bee 4.9 and PPC Bee 4 9 are from now on two different keywords. We adjusted the keyword generator so the dots are being generated.
Whenever you accept or remove any suggestion Tuner has for you, the action is saved in a History tab - now, the History tab has more clear design. And what more, you can now see all the match types of a keyword that Tuner suggests to remove.
When uploading a new data source, you no longer need to choose the importer - XML or CSV as PPC Bee recognizes the format automatically. And, from now on, every existing user will get a proper email invitation if invited to manage campaigns in other organization.
With PPC Tuner you can easily remove underperforming keywords from your campaigns and save both, money and time. So go and check out what suggestions it has for you! Curious about how Tuner works and want to know more details? Read more on our blog.
PPC Bee 4.4.0 is out and it brings an option to set tracking templates in the app - both for Google Ads and Sklik. You can find the tracking templates settings in the Google Ads and Sklik tabs.