app updates

December 1, 2022

Text Ad Customizers

You can now also work with Ad Customizers in the application. These allow you to add dynamic content and thus personalize text ads in search results. Why? Because personalized ads attract far more attention than general ads. A pleasant advantage of using text Ad Customizers is also that the entire advertisement will not be generated again, only its dynamic part.

Improvements in the Feed Exports interface

Several changes have been made. The first thing you will definitely notice is the division of the entire menu into three sections, which will help you manage your work there. The last section is activity log, where you can find the entire history of activities, downloads and synchronization.

Improvements and features
  • You can now manually generate a new feed

If you make a modification to your export settings (rules or changing custom variables), you can now manually force a feed to be generated. No need to wait for the next automatic update.

  • New options in the Image Editor

Even better pictures with new features! Vertical text aling, underlines, line editing, line wrapping, text shortening… Now you can do it all!

  • Synchronization rules if the campaign does not contain any products

Sometimes a bugged source or any wrong settings can lead to no products being present in the campaign. Now you can set how the campaign should behave in such a case. Wanna synchronize it anyway? Sure. Wanna use the last existing settings that contained products? Of course.

Bug fixes
  • Display campaigns linked to an archived data source

Campaigns that were linked to archived data sources could occasionally be hidden. This is now fixed, ads are shown and an error message appears that you need to upload a new data file or restore an existing one.

November 10, 2022

Automatic account clean-up

Now you can set your ad groups to be deleted from your ad system after a certain amount of time. This allows you to decide when your ad sets should be removed - after 7, 14, 30, or 90 days. Or you can rule out deletion entirely by choosing “Never”. This change brings several improvements such as removing old errors, speed up your app or prevents your from reaching the ad group limit in Google.

Improvements and features
  • New feed exports for Aukro and Spartoo

We now support the Czech online shopping platform Aukro where you can auction off your products. Settings include everything you’ve become used to with Aukro. Additionally, e-shops expanding abroad will no doubt appreciate our support for Spartoo, a huge marketplace specializing in fashion and accessories.

  • Promo templates for Image Editor

We have added Black Friday and Cyber Monday templates to Image Editor.

October 16, 2022

Google Extensions now in PPC Bee

You can now also automate Google Extensions (soon as Assets) in your campaigns. In PPC Bee, you can set extensions for website sitelinks, callouts, images (including editing in the Image Editor), calls, structured snippets or promotion.

Read more about Google Extensions here

October 11, 2022
Improvements and features
  • Improved initial setup of new organization

When setting up an organization, we have now reworked the initial steps to make them more clear and to provide PPC Bee additional information, so we can improve our services.

August 19, 2022
Improvements and features
  • Design of the edit buttons for images

Previously, the action buttons above the image were not easily visible against the background of the image. We have therefore modified their design and added a background so that you can no longer miss them :)

  • Warning when missing ad for Search campaign with DSA

When you create a search campaign with DSA, it may happen that you choose a campaign structure but don’t create adequate ad text for it. For example, if you select DSA for each item, set up DSA ad text for it, but no longer set up ad for standard ads, the application will notify you that you are missing the ad text.

  • New variations of Feed exports

We have prepared more new variants of Feed exports, now available for Mall, Mall Availability and Spartoo.

July 28, 2022

Smart Shopping Campaigns switches to Performance MAX

On 30.9.2022, Google will discontinue support for Smart Shopping campaigns. New Smart shopping campaigns will no longer be able to be created and existing ones will be converted to Performance MAX campaigns. You can do the conversion manually directly in the system or wait until 9/30/2022 for the system to convert them itself, but we definitely recommend adding Assets to your new MAXs for better campaign performance. In PPC Bee we are ready for this change and the system will automatically detect the change of ads in the ad system and transfer them to PPC Bee. So you don’t have to worry about losing data or having to do anything complicated, we’ve got your back :)

Smart Display Campaigns switches to Display Campaigns

Another such change is regarding Smart Display campaigns, these are officially ending on 1.8.2022 and will be replaced by Display campaigns. But it’s not a major change, the campaign will be automatically converted again in PPC Bee and you don’t have to worry about anything. In addition, you will now be able to target location and language.

June 15, 2022
Improvements and features
  • You now have the option to manually trigger a new campaign sync during an ongoing sync. This can come in handy, for example, if you need to quickly reflect on changes that you made.
May 31, 2022

Migration from ETA to RSA ads on the web

We wanted to offer an easy solution to the wider community on how to migrate ETA - RSA ads. The web interface, besides being available free to all users, can also easily convert ads with countdown feature. Other features are already identical to the in-app migration Wizard. In contrast, the user does not need to link his ad account, but uploads and downloads the ads as a CSV file for conversion.

Improvements and features
  • Improved onboarding wizard

For newly registered users, we’ve prepared a more intuitive wizard to help them get started with the app.

  • Microsoft Ads Performance Statistics

Performance statistics for campaigns advertised on the Microsoft Ads network are now also available in the app. Simply use the custom columns to adjust their settings for campaigns so that the stats appear in the field.

  • New feed export for Kaufland.de
Bug fixes
  • Remapping variable

When using the Remapping variable, it happened that the function got stuck and didn’t work properly for larger files. Now everything works like clockwork.

  • Ungenerated KWs in preview

In addition to generated keywords, you can now also see KWs in the KWs generator preview that are not generated, e.g. because they do not meet the length or word count conditions.

May 12, 2022
Improvements and features
  • In order to improve clarity, we have modify the Cookie bar, which especially on mobile devices did not work as we would have liked. So we redesigned it for all platforms to make it as convenient as possible to interact with.

  • You can now change the data source for an already created export if needed. This action will result in a loss of filled data, but we will notify you in due course.

  • For Facebook campaigns, there is now an option to select the so-called “quick sync” in the menu below the update. This is faster than the classic synchronization because it does not synchronize the data source, but only the structure of your campaign in the system. So if you only want to tweak a few things in your ads, this is the option for you :)

May 5, 2022

Migration from ETA to RSA

Following Google’s decision to stop supporting ETA ads on June 30, 2022, we have prepared an automatic migration to RSA ads for all users. You don’t need to set anything up or turn anything on in this regard. However, if you’d like to convert your ads yourself, we’ve prepared a tool that will guide you through the migration easily. You can read more on our blog.

Improvements and features
  • You now have the option for Heureka, Zboží and Google Merchant Center feed exports to set up shipping for multiple carriers
April 21, 2022
Improvements and features
  • Google released an API update tied to DSA and to make everything work as it should, we adapted PPC Bee for the new system. At the same time, we prevented the “duplicate_feed_name” error that could occur due to two versions running in parallel.

  • Within the DSA settings, you can now choose to use just the page feed as well as the new option to use both the page feed and the Google index.

  • We have modified the domain validation, where previously only 5 characters could be used. We have now started to support all possible available domains (.online, .digital etc.).

Bug fixes
  • Sometimes it could happen that the pagefeed didn’t synchronize the url correctly because of an error on Google’s side. We have taken certain measures to prevent this error from occurring and to keep everything synchronized as it should be.

  • Fixed a bug where filtered and grouped data sources had an error on the product page in filtering. In the case of filtering, it was showing values from the original feed and not the filtered one.

March 30, 2022

Improved image editor

  • We’ve put together a new gallery of templates and elements that you can easily insert and use in your campaigns, or customize to your liking to save a lot of time on banner graphics. Easter templates and elements are currently available, but we will be adding more as time goes on.

  • We’ve also added the ability to group elements into a custom image, allowing you to make individual elements into one that you can then use as you wish.

  • We’ve also added a new feature to upload multiple images to the gallery at once.

  • You now also have options to zoom the canvas as you like and display guides.

  • And if something goes wrong, you can now upload the latest version from history.

Improvements and features
  • You can now use special characters in variable names, such as underscores, dashes, etc.
March 17, 2022
Improvements and features
  • Ability to change the order of conditions in “Find and Replace” when creating variables

When using the “Find and Replace” function, you can now change the order of individual conditions, for example when creating a new variable.

  • Bulk editing of Performance Max Asset groups

You now have the ability to view the columns for the Asset Groups of Performance Max campaigns in the ad text chart, and you can bulk edit these directly from the chart. This way you don’t have to edit each value separately. You can use this feature, for example, when you want to change a description or headline in bulk.

  • Webinars on the dashboard

Now you can also sign up for our webinars directly from the app, right in your organization’s dashboard. This way you won’t miss any important events :)

Bug fixes
  • Speeding up Ad text chart loading time

We’ve noticed that campaign ad texts are taking longer to load than we’d like. That’s why we’ve optimized the loading time and made it faster by more than 2/3.

  • Option to convert variable to text

If you used two hyphens in the variable name (e.g. out_of_stock), (of) was automatically mistakenly evaluated as a variable, not as text. Therefore, an error occurred when generating the values. It is now possible to click on the erroneous value to set it to be evaluated as text. This makes everything work correctly.

March 9, 2022

Launching Performance MAX campaigns

Recently, Google launched a new type of campaign - Performance MAX. And of course we want the most up-to-date options available for you, so we’ve been working hard to implement this campaign type into PPC Bee. Today is D-Day and you can try Performance MAX for yourself! If you’d like to learn more about what this type of campaign is actually for and how to use it, we’ve prepared an article on our blog and a manual on our learn.

Improvements and features
  • New feed exports

Our feed export family is still growing, this time we have added export options for Biano, Moebel.de, Ceneje.si, Wish.com and Ebay.com

  • Demo test feeds to try when uploading a data source

You now have the option to use our sample feeds when uploading a data source. There is a Category and Product feed.

  • User changes to the performance graph on the dashboard

Now in the main graph on the dashboard you have the option to see the number of changes. These are individual dots that show how many changes you have made on a given day. The dots can be expanded, which will show you those changes.

  • Edit saved filters directly at the point of use

You can now edit saved filters right where you use them. So you don’t have to go back to Saved Filters to edit them.

  • RSA ad texts for Microsoft Ads (Bing)

Previously, it was only possible to create RSAs for Google Ads and the possibility of creating RSAs for Microsoft Ads was only for ETA ad texts, but they will be cancaled in the future. Now you can create RSAs for Microsoft Ads as well.

Bug fixes
  • We’ve added the ability to delete ad groups in Shopping campaigns when there are no products, instead of pausing them.
  • We’ve modified Google Sheets linking in linked accounts to allow user to link a new Sheet account instead of the old one.
February 4, 2022
Bug fixes
  • We’ve fixed an issue with Facebook adtex sync where the domains required error was occurring.

  • We’ve fixed an issue where changing columns in a chart was not preserved when browsing the app. Now when you return to the page, the settings you have selected are preserved.

  • We’ve fixed a bug with PLA campaigns where in some cases if a dimension was missing in the adgroup name, the entire adgroup might not be generated.”

February 3, 2022

Bulk editing in the app

We have added the ability to perform bulk actions on elements in the application, in order to facilitate work and minimize the number of possible errors. For example, if you want to pause feed exports, find and replace text in ads, or replace a variable in bulk, all of this is now possible in a few clicks.

Extended feed exports

Not only have we tweaked the design, but we’ve added the ability to filter the country you want to do a feed export for. We’ve also added new types of feed exports, giving you a wider variety of options of where to advertise, so there really is a lot to choose from!

Improvements and features
  • We have updated attributes in Heureka and Zboží.cz export.

This allows you to add information about gifts, warranty time, vouchers or other promotions to the export.

  • We have improved and clarified the creation in PPC Bee

We’ve added new descriptions to each feature so it’s clearer what each feature does.

  • We’ve added a Whishlist

For example, if you’re missing a feed export in the app, you can add it to your whishlist so we can see if there’s interest. At the same time, other users can like it so we know to work on it quickly.

Bug fixes
  • We have fixed a bug where the preview was not working when creating a new campaign/feed export and the feed changed.

  • We have fixed a bug where a data enrichment could not use variables from a previous enrichment for matching.

January 25, 2022

Ad customizers in RSA ad texts

You can now also use ad personalisers for responsive ads in search.At the moment they can only be used for numeric values, but we’re working hard on text-based ones! You can simply activate the feature directly in the app in the Google Ads system settings.

New type of Search Campaign with DSA

We’re bringing you new ways to work with DSA adgroups. You can now select a new campaign type in PPC Bee called “Search Campaign with DSA” and specify in which cases a DSA adgroup will be generated in addition to the classic keyword adgroup.

Better control of Google violation policy

Google has a certain policy regarding ads, and it’s not always easy for users to quickly find out that they’ve violated something. Moreover, repeated violations of this policy can lead to account ban. We have therefore put measures in place to prevent this. If you have text in your ad that Google deems inappropriate, you can choose in advance how you want to handle those ads. You can either keep them and fix them or delete them. You can find this option in the Google Ads settings in PPC Bee. Ads that have an error will show up in sync errors. More about Google violation policy here.

Improvements and features
  • New overview of synchronization errors

In the campaign menu and in the main campaign chart, you will now find an overview of errors that occurred when synchronizing your campaign to the advertising system. This gives you a better overview of what to check and possibly adjust.

  • Labelling

You now have the ability to conveniently label individual elements. This can come in handy if you manage multiple markets or clients in one account, for example. You can tag data sources, feed exports, keyword generators, ad text generators, campaigns or even exports with a relevant label and filter by it above the charts.

  • Updated “Subscription” page

For better clarity, we’ve added future, past and current periods to the bar. Additionally, you now have the option to download usage as a CSV file, which can be useful if you manage multiple sub-organizations. This way you can download the usage of consolidated and non-consolidated organizations and have an overview of the total usage.

December 9, 2021
Improvements and features
  • Saved filters edit

We want to make the app intuitive for all our users, so we have taken your feedback and modified the Saved Filters and Product Groups function. We’ve combined these two features into one feature and dressed them up in a new coat. We hope new setup will be easier to use for you. All functionality has been retained and your current product groups will automatically move to filters.

November 29, 2021

Feed scraper redesign

Creating data feeds or enriching them with additional data using sitemaps of your website has never been easier. Scraper’s new design should make the setup even simpler, more intuitive and clearer. We’ve now added the ability to preview what you’re about to download using Scraper. We’ve also made it easier to select for scraping - better and easier options to filter sitemaps. We’ve also made our Scraper wizard more visible.

Change Broad modifier match for Keywords in Google Ads

Google Ads is removing the broad modifier match option for keywords. We therefore had to adapt to this in PPC Bee as well. For new keywords, we will therefore alert you to this fact, so that you don’t have unnecessary problems with keywords not being matched to Google Ads.

Improvements and features
  • We have redesigned the create modals in app to make them clearer. Modals for creating new campaigns, new ads, keywords, variables and data sources have been redesigned. For the latter, it was also made clearer and more extensive. We’ve added links to data from our demoshop for testing as well as links for creating other data enrichments, making everything faster, easy to find and in one place.

  • We’ve made a few changes to Facebook. We’ve added an information badge for each feature and ad setting that shows information about which ad set or campaign the feature is applied to. This is especially useful for better orientation of the user, who now knows at a glance that, for example, a certain budget applies to these campaigns.

  • Facebook Audiences has also seen a change - Detailed targeting. We have now added the option of Detailed targeting by behaviour, characteristics, demographics. This allows you to better target the audiences you are interested in (you can include or exclude certain groups).

  • Distinguish between enrichments and connected sources for a data source by status - active/inactive. In the data source chart and in the menu for each data source, you can now see if you have any other data sources linked, how many there are and now also what status they are in - grey - not active, green - active.

Bug fixes
  • Google Sheet - update error. We have added a new warning about an error when importing a Google Sheet data source caused by a problem with linked accounts. You will now get a notification that you have a problem with a linked Google account. You also now have the option to reconnect by clicking the “reconnect” button.
November 1, 2021

Facebook creation simplify

We add improvements to Facebook campaign creation, where we’ve focused on simplification, clarity and flow, which should now be more like creating a campaign directly in Facebook. In particular, the creation of advertising sets and their properties has been accelerated. We have also improved the preview of the whole structure for better clarity.

Product sets

You can now create product groups above your data feed, allowing you to group products by, for example, category, verticals, margins etc (there is no limits), you can then use these product groups anywhere in the app when filtering products.

Saved filters

It often happens that you use a filter (condition) in campaigns, ad groups, feed exports and you still have to “click” it all over again. Now you can save such filters and then use them in the app in all places.

New remapping type variable

We’ve added a new variable for you to overwrite content from your feed in bulk. For example, if you need to rename the correct categories according to the category tree of a particular product comparator when managing listings for a product comparator, this variable will be perfect for you to edit the categories.

Improvements and features
  • Improve the clarity of full-page modals so that you always have an idea of where you are and what modal you have open.
Bug fixes
  • Fixed table header which sometimes could jump and not show up. It now displays correctly on all devices and browsers.