We wanted to offer an easy solution to the wider community on how to migrate ETA - RSA ads. The web interface, besides being available free to all users, can also easily convert ads with countdown feature. Other features are already identical to the in-app migration Wizard. In contrast, the user does not need to link his ad account, but uploads and downloads the ads as a CSV file for conversion.
For newly registered users, we’ve prepared a more intuitive wizard to help them get started with the app.
Performance statistics for campaigns advertised on the Microsoft Ads network are now also available in the app. Simply use the custom columns to adjust their settings for campaigns so that the stats appear in the field.
When using the Remapping variable, it happened that the function got stuck and didn’t work properly for larger files. Now everything works like clockwork.
In addition to generated keywords, you can now also see KWs in the KWs generator preview that are not generated, e.g. because they do not meet the length or word count conditions.
In order to improve clarity, we have modify the Cookie bar, which especially on mobile devices did not work as we would have liked. So we redesigned it for all platforms to make it as convenient as possible to interact with.
You can now change the data source for an already created export if needed. This action will result in a loss of filled data, but we will notify you in due course.
For Facebook campaigns, there is now an option to select the so-called “quick sync” in the menu below the update. This is faster than the classic synchronization because it does not synchronize the data source, but only the structure of your campaign in the system. So if you only want to tweak a few things in your ads, this is the option for you :)
Following Google’s decision to stop supporting ETA ads on June 30, 2022, we have prepared an automatic migration to RSA ads for all users. You don’t need to set anything up or turn anything on in this regard. However, if you’d like to convert your ads yourself, we’ve prepared a tool that will guide you through the migration easily. You can read more on our blog.
Google released an API update tied to DSA and to make everything work as it should, we adapted PPC Bee for the new system. At the same time, we prevented the “duplicate_feed_name” error that could occur due to two versions running in parallel.
Within the DSA settings, you can now choose to use just the page feed as well as the new option to use both the page feed and the Google index.
We have modified the domain validation, where previously only 5 characters could be used. We have now started to support all possible available domains (.online, .digital etc.).
Sometimes it could happen that the pagefeed didn’t synchronize the url correctly because of an error on Google’s side. We have taken certain measures to prevent this error from occurring and to keep everything synchronized as it should be.
Fixed a bug where filtered and grouped data sources had an error on the product page in filtering. In the case of filtering, it was showing values from the original feed and not the filtered one.
We’ve put together a new gallery of templates and elements that you can easily insert and use in your campaigns, or customize to your liking to save a lot of time on banner graphics. Easter templates and elements are currently available, but we will be adding more as time goes on.
We’ve also added the ability to group elements into a custom image, allowing you to make individual elements into one that you can then use as you wish.
We’ve also added a new feature to upload multiple images to the gallery at once.
You now also have options to zoom the canvas as you like and display guides.
And if something goes wrong, you can now upload the latest version from history.
When using the “Find and Replace” function, you can now change the order of individual conditions, for example when creating a new variable.
You now have the ability to view the columns for the Asset Groups of Performance Max campaigns in the ad text chart, and you can bulk edit these directly from the chart. This way you don’t have to edit each value separately. You can use this feature, for example, when you want to change a description or headline in bulk.
Now you can also sign up for our webinars directly from the app, right in your organization’s dashboard. This way you won’t miss any important events :)
We’ve noticed that campaign ad texts are taking longer to load than we’d like. That’s why we’ve optimized the loading time and made it faster by more than 2/3.
If you used two hyphens in the variable name (e.g. out_of_stock), (of) was automatically mistakenly evaluated as a variable, not as text. Therefore, an error occurred when generating the values. It is now possible to click on the erroneous value to set it to be evaluated as text. This makes everything work correctly.
Recently, Google launched a new type of campaign - Performance MAX. And of course we want the most up-to-date options available for you, so we’ve been working hard to implement this campaign type into PPC Bee. Today is D-Day and you can try Performance MAX for yourself! If you’d like to learn more about what this type of campaign is actually for and how to use it, we’ve prepared an article on our blog and a manual on our learn.
Our feed export family is still growing, this time we have added export options for Biano, Moebel.de, Ceneje.si, Wish.com and Ebay.com
You now have the option to use our sample feeds when uploading a data source. There is a Category and Product feed.
Now in the main graph on the dashboard you have the option to see the number of changes. These are individual dots that show how many changes you have made on a given day. The dots can be expanded, which will show you those changes.
You can now edit saved filters right where you use them. So you don’t have to go back to Saved Filters to edit them.
Previously, it was only possible to create RSAs for Google Ads and the possibility of creating RSAs for Microsoft Ads was only for ETA ad texts, but they will be cancaled in the future. Now you can create RSAs for Microsoft Ads as well.
We’ve fixed an issue with Facebook adtex sync where the domains required error was occurring.
We’ve fixed an issue where changing columns in a chart was not preserved when browsing the app. Now when you return to the page, the settings you have selected are preserved.
We’ve fixed a bug with PLA campaigns where in some cases if a dimension was missing in the adgroup name, the entire adgroup might not be generated.”
We have added the ability to perform bulk actions on elements in the application, in order to facilitate work and minimize the number of possible errors. For example, if you want to pause feed exports, find and replace text in ads, or replace a variable in bulk, all of this is now possible in a few clicks.
Not only have we tweaked the design, but we’ve added the ability to filter the country you want to do a feed export for. We’ve also added new types of feed exports, giving you a wider variety of options of where to advertise, so there really is a lot to choose from!
This allows you to add information about gifts, warranty time, vouchers or other promotions to the export.
We’ve added new descriptions to each feature so it’s clearer what each feature does.
For example, if you’re missing a feed export in the app, you can add it to your whishlist so we can see if there’s interest. At the same time, other users can like it so we know to work on it quickly.
We have fixed a bug where the preview was not working when creating a new campaign/feed export and the feed changed.
We have fixed a bug where a data enrichment could not use variables from a previous enrichment for matching.
You can now also use ad personalisers for responsive ads in search.At the moment they can only be used for numeric values, but we’re working hard on text-based ones! You can simply activate the feature directly in the app in the Google Ads system settings.
We’re bringing you new ways to work with DSA adgroups. You can now select a new campaign type in PPC Bee called “Search Campaign with DSA” and specify in which cases a DSA adgroup will be generated in addition to the classic keyword adgroup.
Google has a certain policy regarding ads, and it’s not always easy for users to quickly find out that they’ve violated something. Moreover, repeated violations of this policy can lead to account ban. We have therefore put measures in place to prevent this. If you have text in your ad that Google deems inappropriate, you can choose in advance how you want to handle those ads. You can either keep them and fix them or delete them. You can find this option in the Google Ads settings in PPC Bee. Ads that have an error will show up in sync errors. More about Google violation policy here.
In the campaign menu and in the main campaign chart, you will now find an overview of errors that occurred when synchronizing your campaign to the advertising system. This gives you a better overview of what to check and possibly adjust.
You now have the ability to conveniently label individual elements. This can come in handy if you manage multiple markets or clients in one account, for example. You can tag data sources, feed exports, keyword generators, ad text generators, campaigns or even exports with a relevant label and filter by it above the charts.
For better clarity, we’ve added future, past and current periods to the bar. Additionally, you now have the option to download usage as a CSV file, which can be useful if you manage multiple sub-organizations. This way you can download the usage of consolidated and non-consolidated organizations and have an overview of the total usage.
We want to make the app intuitive for all our users, so we have taken your feedback and modified the Saved Filters and Product Groups function. We’ve combined these two features into one feature and dressed them up in a new coat. We hope new setup will be easier to use for you. All functionality has been retained and your current product groups will automatically move to filters.
Creating data feeds or enriching them with additional data using sitemaps of your website has never been easier. Scraper’s new design should make the setup even simpler, more intuitive and clearer. We’ve now added the ability to preview what you’re about to download using Scraper. We’ve also made it easier to select for scraping - better and easier options to filter sitemaps. We’ve also made our Scraper wizard more visible.
Google Ads is removing the broad modifier match option for keywords. We therefore had to adapt to this in PPC Bee as well. For new keywords, we will therefore alert you to this fact, so that you don’t have unnecessary problems with keywords not being matched to Google Ads.
We have redesigned the create modals in app to make them clearer. Modals for creating new campaigns, new ads, keywords, variables and data sources have been redesigned. For the latter, it was also made clearer and more extensive. We’ve added links to data from our demoshop for testing as well as links for creating other data enrichments, making everything faster, easy to find and in one place.
We’ve made a few changes to Facebook. We’ve added an information badge for each feature and ad setting that shows information about which ad set or campaign the feature is applied to. This is especially useful for better orientation of the user, who now knows at a glance that, for example, a certain budget applies to these campaigns.
Facebook Audiences has also seen a change - Detailed targeting. We have now added the option of Detailed targeting by behaviour, characteristics, demographics. This allows you to better target the audiences you are interested in (you can include or exclude certain groups).
Distinguish between enrichments and connected sources for a data source by status - active/inactive. In the data source chart and in the menu for each data source, you can now see if you have any other data sources linked, how many there are and now also what status they are in - grey - not active, green - active.
We add improvements to Facebook campaign creation, where we’ve focused on simplification, clarity and flow, which should now be more like creating a campaign directly in Facebook. In particular, the creation of advertising sets and their properties has been accelerated. We have also improved the preview of the whole structure for better clarity.
You can now create product groups above your data feed, allowing you to group products by, for example, category, verticals, margins etc (there is no limits), you can then use these product groups anywhere in the app when filtering products.
It often happens that you use a filter (condition) in campaigns, ad groups, feed exports and you still have to “click” it all over again. Now you can save such filters and then use them in the app in all places.
We’ve added a new variable for you to overwrite content from your feed in bulk. For example, if you need to rename the correct categories according to the category tree of a particular product comparator when managing listings for a product comparator, this variable will be perfect for you to edit the categories.
Facebook audiences no longer show “saved” audiences in the “custom” audiences selection, which could cause a sync error
Facebook audiences now allow selection of regions and cities in locations
Google Merchant Center now loads all sub-accounts that a user manages.
Data Enrichment Fixed bug where the created Data Enrichment could not be deleted.
Scraper Lite fixed bug where Scraper Wizard would not open due to preview not wanting to display.
Fixed an issue with displaying a campaign when a data source is archived.
We have added a new switch button to the data feeds, that works on the principle green - active/ grey - paused
You can simply turn off the data source you don’t want to use and pay for it, but attention - everything linked to the data source is suspended and therefore everything associated with it will not sync.
New columns in Data Sources menu
For better clarity we have added new columns in the Data Sources menu. These are:
Feed Scraper domains
For better overview of Feed Scraper usage you can see this column.
Active data Enrichments
This column shows what enrichments the data source has created - how many and of what type. Only active enrichments are displayed.
Connected data sources
This column shows you other linked data sources that are connected to the data source.
Status column in the feed exports , data sources and campaigns menu
You can see this column for a better overview of their status, in a minute.
You now have the option to pay your subscription from your PayPal account.
Now in application you can find a smaller sibling of our Feed Scraper that allows you to enrich your data feed with data from one specific website. As a user, you can use it completely for free.
The original Google Adwords API has been replaced with the new Google Ads API. After several weeks of hard work and intensive testing, during which we did everything to make the new implementation work as it should, we are releasing the API into the application.
Target impression share strategy
Within bidding strategies, you can now also use the Target impression share option.
fix of incorrect synchronizations of product groups in PLA campaigns
adjustment of other bidding strategies as they work in Google Ads
fix of pausing of Ad sets that are marked as STOPPED
fix of synchronization when keywords change from positive to negative
optimization of ad text creation
The user can now use the Data enrichment function in the application to enrich their existing data source with additional data from other systems. With this new data, you can better specify your strategies and work with the setup of the campaigns themselves. On our LEARN page you will find specific use cases for each system. You can read more about data enrichment on our blog.
Variable type Countdown
With the Countdown variable, you can include in your ads the number of days remaining on a specific date (start/end of the event) or use a variable from a data source. You can also use the variable in banners when working with the Image Editor or the Ad Text Generator.
In PPC Bee, the user has the ability to scroll to the previous/upcoming page below the table, but now can also use the option to skip to the first/last page on the stand.
Image editor design changes
In the Image editor, you will find modified icons that determine the order of layers.
New icons for campaigns and ad text
For better clarity, we have modified the icons for each campaign.
Improved number variable
When a new number variable is created, the inserted numbers are converted to decimals so that integers can be divided correctly. Dividing numbers in a custom variable is great for getting CTR, PNO and ROAS. User also has the option to choose what happens to the resultant value on non-valid input.